Integrating Dr.'s Remedy

In this lecture, you will learn how you can successfully integrate Dr.'s Remedy into your business using the free marketing assets, cheatsheets, and more included in this training course.

Resources

Dr.'s Remedy Cheatsheet 1: this printable cheatsheet explains the Dr.'s Remedy difference to your guests before their wellness-based mani-pedi treatment

Dr.'s Remedy Cheatsheet 2: this printable cheatsheet assists with supporting your sell of take-home products to guests post-service by explaining how the products support healthy nails

Takeaways

Free Marketing Assets

• Everything you need to engage and excite customers before they walk through the door
• Social Posts: access to professionally created posts (imagery, copy, and hashtags) to optimize engagement
• Email Templates: copy and paste emails created by our marketing team to peak your guests' interest

Polish Cheatsheet

• Use at the beginning of services to elevate the guests' perception of brand and justify higher price point
• Differentiation Points: Doctor formulated, breathable (Halal friendly), and safe for vulnerable guests (pregnant women and children)
• Feature Ingredients: Unique ingredients that enhance the health of your guests' nail polish (biotin, garlic bulb, vitamin C, etc.)

Home Care Cheatsheet

• Present to client at end of service to outline opportunities to enhance nail health at home
• Treatment Offerings: break down of solution-based retail product and their unique benefits
• Top & Base Coats: help guests find the right coats to address their specific nail problems

Create a Distinct Service/ Add On

• Dr's Remedy should be presented as an innovative, wellness-oriented nail service to your guest
• Set Expectations: Enhances the overall health of real nails without exposure to toxic chemicals, but won't last as long as gels or acrylics
• Generate More Revenue: Charge a premium for safe, good for you nail services. In addition, guests who embrace natural nail care will return more frequently for services

Menu Inspirations

• Pre-made menu inspiration examples show how Dr.'s Remedy can be integrated into your menu
• Sample Menu Inspiration: Luxury Wellness Pedicure complete with treatment time and price suggestions along with cost per treatment