Brand Summary

In this lecture you will learn how you can integrate Valeur Absolue into your business sucessfully.

To learn more about integrating Valeur Absolue into your business, click here.

Resources:

• Valeur Absolue Fragrance Scent Cards: to shop for scent cards, click here.
• Menu Inspirations: to view menu inspirations, click here.

Takeaways

Free Marketing Assets

• Everything you need to engage and excite customers before they walk through the door
• Social Posts: access to professionally created posts (imagery, copy, and hashtags) to optimize engagement
• Email Templates: copy and paste emails created by our marketing team to peak your guests' interest

Free Staff Training

• Where you'll find pre-made social resources to share with your guests
• Staff training breaks down brand and product essentials for your team
• Ask staff to present their certificates of completion after they've passed the course

Inspiration Cards

• Utilize these in your retail area and at your front desk to help guests understand that Valeur is more than a perfume
• Each card breaks down the fragrance composition and gemstones included in each scent
• Links scent to outcome to help your guests understand the state of mind each scent promotes

General Retail Advice

• Experience Station: Set up a fragrance experience station based on desired emotions. Utilize Scent Inspiration Cards here
• Utilize Displays: Feature Valeur's gorgeous packaging, shelf talkers, and videos in an eye-catching display
• Introduce Valeur Before Services: Create a thoughtful experience by asking guests how they'd like to feel and introduce a matching Valeur perfume on a scent stick before any service

Create a Backbar Connection

• Introduce Inspiration Cards at the beginning of your service and have guests pick the one that fits how they want to feel. Add the chosen scent to a perfume stick and have them breath deeply before their service
• Valeur's Harmonie Massage offers a multi-sensory wellness experience that guests can continue at home with Valeur fragrances, body oils, and candles

Menu Inspirations

• This mind-body massage combines soft music, organic neroli and lavender scented massage oil, and calming amethyst stones for a luxury wellness experience
• From preparing for reception until post-service, this in-depth protocol shows you how to create an unforgettable experience for your guests
• Find out exactly what you'll need to perform this service as well as suggestions for retail products to include in your boutique