A good Client Relationship Management (CRM) program can increase revenue for a spa or salon. CRM refers to the methods a business uses to interact with its clients, and is intended to build a positive and productive relationship. Good CRM helps to foster loyal clientele, generate ongoing business, and elevate a brand’s reputation. It deepens a customer’s connection to a business, and provides benefits for both parties. This course will instruct how to interact with clients throughout the service. This includes pre-service instructions & verification, intake & consultation, in-service communication, aftercare instructions, and post-service close.
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You will learn how to:
- Understand Client Management with a client-centric approach.
- Interact with clients throughout the service; including pre-service instructions & verification, intake & consultation, in-service communication, aftercare instructions, and post-service close.
Meet Your Teacher: Lori Vargas, MBA, CPA, Health Coach
"My courses are the culmination of the experience that I have obtained over two decades as the owner & operator of multiple spas. My approach integrates theory, technique breakdown, proper body mechanics, business skills, client and retail management, and full protocols to integrate into practice."
Lori is founder of 360 Wellness Education, offering well-rounded wellness advanced education with over 20 years in the spa sector as founder of multiple spas, massage school, and spa consultant. 14 years with Fortune 500 corporations with a focus on corporate strategy and business development, CPA, and MBA from The University of Chicago. Lori has assisted spas/resorts to find solutions for spa business development and financial growth. Entrepreneur, Author, Adjunct Professor for Spa Management, Consultant, Ironman Triathlete, and Proud Mom. PEACE!