As the economy re-opens, there is an enormous opportunity for spas to re-engage their customers and position themselves as community wellness leaders. Industry reports show there is still significant demand for their services, however in order to capitalize on this, spas will need to be proactive in re-establishing trust. Consumer research across multiple industries shows that when businesses are making a visible change to their core services in response to COVID-19, it leads to a positive response in more than two thirds of customers.
By modifying your menu, your spa can actively demonstrate that you’re taking client safety seriously. It also provides an opportunity for your spa to adapt to new operational and economic challenges that exist in the post-quarantine world.