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Modifying Your Spa Menu for the New Normal
Overview
Learning Objectives
Reviewing the Resources in this course (3:01)
Designing a menu that meets customers where they are in the new paradigm
Consumer Data: Why is reworking your menu important?
Strategic & Operational Considerations
Service Suggestions
Integration Toolkit: Cupping Services
Why Cupping? (1:23)
Menu Descriptions
Treatment Protocols
Ready-To-Use Social Media Posts
Email Templates
Pre-Written Blog Post
Google Ads
Integration Toolkit: "No-Touch" Instructional Services
What Is A No-Touch Service?
Example Treatment Protocol
Ready-To-Use Social Media Posts
Email Templates
Pre-Written Blog Post
World Class Marketing Education
Social Media: Organic vs. Paid
Social Media: What You Need To Know About Paid Social (according to our partners at Tombras)
Email: Building & Maintaining Your Spa's List (2:17)
Email: Creating Effective Emails (5:10)
Email: Measuring Performance & Optimizing (2:20)
Treatment Protocols
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