Brand Introduction

Brand Overview

In this lecture you will learn about SpiderTech, one of the leading manufacturers of kinesiology tape.

To view the SpiderTech brand page, click here.



Takeaways


SpiderTech is one of the leading manufacturers of kinesiology tape in the world. Their innovative product mix consists of hypoallergenic and latex-free pre-cuts, rolls, and more and can be used to offer both drug-free pain relief as well as non-invasive beauty services.


The SpiderTech Difference

  • Drug-Free Pain Relief: 100% natural pain relief
  • Easy Application: Snap, Stick, & GO!: Patented numbering system ensures proper use and removes the guesswork
  • Product Innovation: SpiderTech has garnered some attention for its use of kinesiology tape in areas not limited to fitness

Behind the Brand

  • After a bad ski accident, Founder Ray Arbesman was treated with kinesiology tape. He watched his physiotherapist spend time cutting patterns and never applying the tape the same way twice
  • This got him thinking-how can we save time and maintain consistency in taping? With this thought, SpiderTech was born
  • With 18 body-specific pre-cut designs and 3 universal pre-cut shapes, SpiderTech makes kinesiology taping an easy and affordable treatment in muscle recovery and pain management

Consumer Trends

  • Consumer search trends for "kinesiology tape" have risen 122% over the last five years
  • Kinesiology for esthetic use is gaining traction, giving you a valuable opportunity to capitalize on the rising "face-taping" trend
  • However you choose to use kinesiology tape, your customers are likely to be interested and ready to engage with it

Drug-Free Relief

  • When kinesiology tape is applied to swollen or bruised areas, it lifts the skin to create space between the skin's top layer and the underlying tissues, encouraging blood and lymphatic flow to promote healing
  • The extra space created by kinesiology tape also helps to alleviate pressure on pain receptors at the injured site, and as a result, mitigates pain and tension in patients
  • Also provides extra support to the applied area while allowing a full range of motion to help prevent re-injury

Easy Application. SNAP, STICK, GO!

  • Body part-specific pieces use a numbered system to help all users of the tapes - from experts to novices - easily apply their tape and ensure they get the application technique correct for maximum effectiveness
  • Each section of the tape design allows application without touching the adhesive to ensure a long-lasting tape job
  • Perfect to send home with your guests to maximize results in-between treatments

Innovative Products

  • SpiderTech is constantly testing alternative applications of kinesiology tape to find innovative solutions for customers
    • Beauty Tape: Can be used to reduce the appearance of wrinkles and help women go bra-less!
    • Scar Tape: Helps hide and minimize the appearance of scars
    • Pregnancy Tape: Improves posture and helps pregnant women deal with the weight of their growing baby
    • Face Mask: Strapless masks that protect the nose and mouth without causing irritation





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