The social posts and demographic information below will allow you to quickly and efficiently deploy a paid social campaign to attract new business and engage existing customers. These posts are intended to be used via Facebook's Ad Center, a centralized platform allowing you to run ads on Facebook, Instagram, and Messenger. If you have never run a social campaign before, the channel provides a high ROI on ad spend. The images, hashtags, and targeting information included below were selected by our experts to maximize the effectiveness of your advertising budget.

If this is your first time using our Paid Social Campaign resources, please review the section below for instructions. It will provide a breakdown of what is included with each post and how to use it. Otherwise please scroll down to find the actual resources.

Using the social content we're providing you

1a. Images / Videos

Professionally shot imagery and designs from our in-house creative team. Each image is uploaded at a 72 dpi resolution or greater, enabling you to use it across most major social platforms. For Your Brand Skin Care, we suggest adding your own unique logo to the images.

1b. Image / Video Download

To download you can click on the image / video thumbnail itself or click on the file name in the "download" box at the bottom of the post. From there, upload the file to your social media channel of choice.

2. Ad Type

Paid Social Ads will largely fall into one of two camps: either they seek to drive the sale of a retail product or their goal is to entice potential customers to book a service. When running an ad in Facebook's Ad Center, you'll be asked to pick an ad type. Refer to this part of the social post to determine which option you should choose, so that Facebook understands the intention behind the ad.

3. Post Content

Our writers have partnered with licensed professionals to write headlines, content, and call to actions for each post that is engaging and accurate. We've also picked out a collection of hashtags that match this ad and have traction. Feel free to add to any of these elements if you'd like to make them your own.

Once you're ready, copy the text from this section and paste it into the corresponding fields in Facebook's Ad Center.

4. Targeting information

Your ad is only effective if it reaches the right audience. It can be impractical for spa's to spend time researching the demographics that are spending money on a specific product or service. It In this section, our social experts will share our consumer research with you by providing targeting settings that you can use to reach the individuals in your area who are interested in what you're selling.

We'll also give you guidance on whether or not to use Automatic placements for this post. Automatic placement can help maximize your budget and show your Ads to more people, by delivering your Ad to the demographics on the platform (Facebook, Messenger, Instagram, etc.) where they're likely to perform best.

Post 1

Post: MUD Cosmetics

Ad Type: Get more messages

Description: Hello Beautiful! We are excited to offer MUD cosmetics at (your salon name).Whether you dare to be bright and bold, prefer polished and professional, or simply want an all-natural look, MUD promises quality, long-lasting wearability, flawless application, and radiantly accurate color. Contact us to book your make-up appointment, tutorial, or consultation today!

Headline: Make-up Appointment

Targeting Information

Audience: Manual (select the option "People you choose through targeting")

Age range: 18-65+

Location Range: Add cities in and around your location usually within 30 miles depending on location.

Detailed Targeting:

Beauty, makeup, i love makeup, fashion and makeup, bridal, bridal consultant, beauty salon, beauty makeup

Automatic Placements: ON

Post 2

Ad Post:

Ombre Lipstick Collection

Ad Type:

Select the "Get More Website Visitors" option.

Headline:

Ombre Lipstick Collection

Text:

Smudge, blend, and line your lips with this unique collection. Use one color or multiple shades to create your very own look. Pair lip liners with lipsticks to emphasize your individual style and play with ombre effects to stand out from the crowd 

Website Url:

Insert Ombre Lipstick Medium Collection url from your website

Button Label:

Shop Now

Targeting Information

Audience: Manual (select the option "People you choose through targeting")

Age range: 18-65+

Location Range: Add cities in and around your location usually within 30 miles depending on location.

Detailed Targeting: Beauty, makeup, i love makeup, fashion and makeup, bridal, bridal consultant, lipstick, lipgloss, beauty makeup, beauty salons

Automatic Placements: ON

Optional thumbnail image:

Post 3

Ad Post:

MUD Water Resistant Mascara

Ad Type:

Select the "Get More Website Visitors" option.

Headline:

Water-Resistant Mascara

Text:

We now offer MUD’s new water-resistant mascara as part of our make-services and on our website! MUD’s lengthening, pigment-rich mascara offers an ultra-smooth application with the ultimate control for individual users, whether creating a subtle daytime look or glamorous evening eyes.

Website Url:

Insert MUD Water Resistant Mascara url from your website

Button Label:

Shop Now

Targeting Information

Audience: Manual (select the option "People you choose through targeting")

Age range: 18-65+

Location Range: Add cities in and around your location usually within 30 miles depending on location.

Detailed Targeting: Beauty, makeup, i love makeup, fashion and makeup, bridal, bridal consultant, lipstick, lipgloss, beauty makeup, beauty salons

Automatic Placements: ON

Optional thumbnail image: