Brand Summary

In this lecture we will learn about Bellabaci including what makes their cupping, homeopathic massage products, and home care rituals unique, the innovators behind the brand, and what customer demands are accomplished with Bellabaci.

If you're interested in learning more about Bellabaci, click here.

Takeaways

Made in South Africa, Bellabaci offers everything needed to offer modernized cupping therapy in your spa. From various sizes of hand-squeezable, medical grade silicone cups to a range of targeted homeopathic massage oil blends and take-home cupping kits, Bellabaci will help differentiate your business and drive consumer interest.

Bellabaci Difference

• Modern, Safe, Effective Cupping: Medical grade silicone cups that don't require heat or pumps, plus they help save therapists' wrists!
• Homeopathic Massage Products: Naturally formulated products developed by a naturopath to work synergistically with the benefits of the cups.
• Home Care Rituals: Target retail kits that tap into areas of high consumer demand.

Behind the Brand

• Bellabaci combines technology, scient, and Eastern medicine to create premium products for luxury spas and their health-conscious
• Founded by Keren Trabelsi, an experienced, certified therapeutic massage therapist, and beauty and health spa owner.
• Dr. Sandi Nye, head of Research and Development at Bellabaci, is a registered naturopath with additional qualifications in other natural health disciplines.

Customer Demand: Lymphatic Drainage

• Cupping has shown sustained consumer interest over the last 5 years.
• Lymphatic drainage, a treatment that helps relieve swelling and encourages a healthy immune system, has seen an uptick in demand over the last 2 years.
• Bellabaci's cups allow you to offer one-of-a-kind cupping services (and retail kits) that combine both of these high-demand trends.

Customer Demand: Lip Plumping

• Interest in lip plumping has surged over the last two years while interest in cupping has remained constant.
• Bellabaci innovative Bambino Cups allow for a non-invasive version of lip plumping where clients don't need to get fillers
• Tap into this enormous demand by offering a lip plumping service enhancement and sending guests home with a retail facial kit!

Modern, Safe, & Effective Cupping

• Hand-squeezable cups that don't require heat or pumps. Ease of use reduces the strain on massage therapists' wrists. Perfect for mobile services!
• Various cup sizes and strengths provide different levels of negative pressure, enabling you to target multiple areas on guests with ease.
• In contrast to traditional cups that stay parked, Bellabaci cups are designed to glide across the skin. This technique also won't leave cupping marks on your clients' skin!

Homeopathic Massage Products

• Massage formulations are carefully blended by a renowned naturopath to enhance emotional well-being and target specific conditions.
• All products are free of parabens. They're also Beauty Without Cruelty certified and PETA certified cruelty-free and vegan.
• Oils and Genies contain organic virgin coconut oil, wildcrafted essential oil complexes, and indigenous African oils. Each has a 4.5% concentration of essential oils to carrier.

Home Care Rituals

• Bellabaci offers specialized wellness-based home care kits that capitalize on areas of high consumer demand to help you drive retail revenue.
• Body Cupping Kits: Multiple options are available based on your guests' concerns. Allows guests to perform lymphatic drainage on themselves in-between professional treatments.
• Facial Cupping Kits: Helps guests maintain facial treatment results between appointments and are great for lip plumping.